Case study 4 – web-based newsletter

Objective

To issue an annual 'Pay and Benefits' newsletter including information about how pay scales are measured against those of comparable organizations, how bonuses are calculated and updates on the company's flexible benefits scheme. Much of the information is 'hot off the press' and only available within a few weeks of the announcement of that year's pay review and bonus share.

Solution

Rubicon developed an online newsletter to carry all the features that appeared in the printed version traditionally issued to employees, but with some unrivalled advantages.

With the basic framework of the site up and running after the first year, subsequent editions build on this platform. This means the design can be adapted to give a fresh identity to each year's newsletter and, of course, the content will change every time.

Issuing the newsletter online provides speed and flexibility in the production process, the opportunity for last minute editing and the ability to go interactive (user surveys for feedback).

Results

Publishing an online version rather than the traditional printed newsletter proved very successful for this client and allowed them to introduce new features into the newsletter. From a user perspective, the format means articles of specific interest can be read in isolation and links created to draw attention to related areas. The site sits on the client's intranet to be viewed throughout the year and used as a reference tool as required.